We Are

FABRIK is an open-concept form, ever-changing and evolving­ designed to shift and transform as a boundless material of thought and creation.

We are governed only by the thought, the inspiration, the idea.

Our mission is to provoke new ways of thinking, to open new spaces and to inspire ideas and artful narratives that resonate with the subconscious human experience.

We Inspire

We’re a company inspired by the space between -- the dynamic moving fabric of thought that shifts and evolves, governed by the idea. We believe that evolution starts with a new idea or a new way of thinking.

We ideate, conceptualize and strategize, working like a think tank.

We streamline right to the subconscious layer of the psyche through both the semiotic, strategic insight, analytical side of the spectrum, and also the creative end of the spectrum.

We fuse deep thinking with heightened creative expression in service of creating a visceral experience in the subconscious layers of humanity.

We Weave

We’re a company interested in discovering thoughts and crafting narratives that weave through the chaos … we aren’t interested in making more noise.

We incorporate performance in our craft. Performance is one of the most effective ways to resonate with the deeper level of the human subconscious experience. Performance work gives an audience the space to feel, which in turns changes perspectives, thoughts and actions.

We focus on creating powerful stories, that provide useful influence for innovation and new developments. We construct narratives that inspire tangible results, aligned with your strategic marketing directions.

We Elevate

We delve into brands and the cultural terrain with a semiotic lens.

We are able to start at the beginning of a development process-opening new spaces for innovation and also able to help existing brands cultivate a new strategy or inspiring new ways to live and breathe in the world, working with brand teams and agencies alike. We create richer brand narratives, thought pieces and enduring emotional experiences.

We pull back and look at the macro space to help infuse deeper understanding in the development of brands moving forward.

Where is culture heading regarding narratives of interest? (e.g., masculinity, luxury, love, etc.) It's not about a passing trend or fad, but about getting to the deeper meaning of things. We change the way you perceive the world around you and your brand.

We inspire, ideate and create brand experiences from insights gleaned.

In this space, we are unique in our ability to originate live performance experiences, installations and special explorations that bring to life deeply embedded narratives. We explore beyond the boundaries of form and create a lasting effect.

We generate ideas for the creation of new products and new brands.

We pull together the talent and diverse experience of our team to create new spaces and our own portfolio of brands. We create new threads of cultural fabric.

Andrea Goldman is a Master Brand Builder, Expert Semiotician, Creative & Strategic Thinker

FOUNDER

Andrea founded FABRIK with the objective of integrating her passions into one platform to comprehensively serve clients and partners beyond what was available in the market. Andrea has worked as an idea generator for over 15 years, inspiring and strategizing for global brands in the advertising industry. For over 10 years she served as the Director of the Americas for Europe’s longest-serving semiotics agency. She’s an experienced analyst, strategic planner and copywriter, with a Master’s Degree focusing on cross-cultural symbolism. Andrea specializes in the luxury and premium sectors, having worked extensively in the spirits, beauty and health/wellness sectors.  Andrea is also a writer, performance artist and the co-founder of Viscus Film, headquartered in Los Angeles. She has created experiential performances in New York and Europe and has been featured in the New York Times for “groundbreaking work that challenges the notions of traditional forms of theater”. She is the Co-Artistic Director of The Box Collective

She believes in exploring provocative themes that hit the audience right in the gut --evoking visceral sensibilities and leaving a lasting imprint on the psyche. In her work at Viscus and The Box Collective, she pulls from her unique team of talented artists to conceptualize and realize a new and challenging form of storytelling.

Email: andrea@thoughtfabrik.com

Our Team

Semiotics, ideation, inspiration, analysis, performance development. We are unique in our approach in that we combine semiotics and experience development with a strong business and artistic background, resulting in extraordinary and actionable insights. We collaborate well with our clients and their agencies and vendors.

We are a fluid network. We have a core team and create flexible teams to best serve client projects. We thrive on transparency, open communication and develop insights through extensive research and contrasting points of view, while enjoying our client and internal work.

We are an innovator, offering original insight and perspectives from both an analytical and research perspective, as well as inspiring, opening up new ways of thinking for brands. Our nimble and flexible nature allows us to partner in brand development, as well as create a team that serves the clients needs. 

The insight we provide is completely tailored to our clients’ needs and the specific questions they face or want answered. We are able to achieve this because our team is comparatively more experienced and has a business foundation as support, relentlessly focusing on actionable items … we divert from the generic in all aspects of our corporate life.